Rock Brands: Selling Sound in a Media Saturated Culture

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Create lists, bibliographies and reviews: Please enter the message. Advanced Search Find a Library. Rock Brands further examines gaming, reality television, and social networking sites as new outlets for marketing and otherwise experiencing popular music. Advanced Search Find a Library. Selling Sound in a Media Saturated Culture, edited by Elizabeth Barfoot Christian, is an edited collection that explores how different genres of popular music are branded and marketed today.

The authors provide research explaining how established mainstream artists and bands, from Christian heavy metal bands to Kanye West to Marilyn Manson, are continuing to market themselves in an ever-changing technological world, and how such bands can use integrated marketing communication to effectively 'brand' themselves to prevent technology and delivery changes from stifling their success. Rock Brands further addresse.

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Rock Brands: Selling Sound in a Media Saturated Culture, edited by Elizabeth Barfoot Christian, is an edited collection that explores how different genres of. Get this from a library! Rock brands: selling sound in a media saturated culture. [ Elizabeth Barfoot Christian;].

Notes Description based upon print version of record. Includes bibliographical references and index.

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Available in search results n Next page p Previous page f Toggle filters Open nth result on page. Selling Sound in a Media Saturated Culture, edited by Elizabeth Barfoot Christian, is an edited collection that explores how different genres of popular music are branded and marketed today.

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The book's core objectives are addressed over three sections. In the first part of Rock Brands, the Selling Sound in a Media Saturated Culture.

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This branding is intended as a protection so that technology and delivery changes don't stifle the bands' success.