B2B Brand Management: The Success Dimensions of Business Brands


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The book comes at a time when more industrial companies need to start using branding in a sophisticated way. It provides the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods. It offers strategies for a successful development of branding concepts for business markets and explains the benefits and the value a business, product or service provides to industrial customers.

As industrial companies are turning to branding this book provides the best practices and hands-on advice for B2B brand management.

B2B Brand Management by Philip Kotler

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The Sociology of Economic Life. The B2B Executive Playbook: Qualitative Consumer and Marketing Research. Kindle Edition File Size: Springer; edition 22 September Sold by: Customers who viewed this item also viewed. Market Your Way to Growth: Share your thoughts with other customers.

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Kindle Edition File Size: Books by Philip Kotler. Grounded in history and the biographies of a number of well-known historical prostitutes and madams, "Brass Checks and Red Lights" represents a welcome break from many other non-academic books on prostitution in the Old West which pander t Housed within this tiny, unassuming volume that resembles a pamphlet more than it does a book, is a surprisingly broad and comprehensive collection of photographs, letters, miniature reproductions of documents, and snippets from newspapers and legal documents. Ahmed Atef rated it really liked it Feb 26, Would you like to report this content as inappropriate? In fact, these brands are worth many times more than the book value of the property used to make these brands. Professor Kotler's book, Marketing Management, is the world's most widely used graduate level textbook in marketing.

Write a product review. There was a problem filtering reviews right now. Please try again later. A very good and detailed understanding of B2B marketing.

B2B Brand Management

Concepts are nicely explained and can be put into practice with ease. No need to attend costly training courses on this subject. Most helpful customer reviews on Amazon. Given the lack of good content on B2B marketing, not to mention B2B branding, and Mr Kotler's reputation, I was expecting much from this book. It was a disappointment.

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As said by a previous reviewer, the book doesn't really concentrate on the B2B field, using many well known examples of consumer brands. This wouldn't be a problem if these cases were used to present a contrast to the real B2B ones, helping to clarify the specificities of B2B branding, but I couldn't find anything like this in the book.

The application of branding concepts mostly derived from D.

Star Brands: A Brand Manager’s Guide to Build, Manage & Market Brands

Aaker's work to the B2B arena remains superficial. And many typos and inconsistencies show a less than rigorous edition work. Philip Kotler, one of the fathers of modern marketing, and Waldemar Pfoertsch do not push the branding envelope in this book, but it is nevertheless a useful text on B2B branding - and in fact on branding in general.

They illustrate their points with numerous, interesting and relevant real-world examples, as well as with a surfeit of diagrams and charts, and they go into great detail about the nuances of brand building, maintenance and architecture. Unfortunately, the book's real strengths make the noticeable typos especially jarring. It is good to have, finally, professional efforts to grasp the notion of B2B branding.

I find that the Kotler-Pfoertsch book is worth buying, reading and studying. B2B practitioners will find new and useful concepts, but i would recommend a few ideas for the following editions: Sep 01, E rated it really liked it. Guidebook for B2B sales Philip Kotler, one of the fathers of modern marketing, and Waldemar Pfoertsch do not push the branding envelope in this book, but it is nevertheless a useful text on B2B branding — and in fact on branding in general. They illustrate their points with numerous, interesting and relevant real-world examples, as well as with a surfeit of diagrams and charts, and they go into great detail about the nuances of brand building, maintenance and architecture.

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Unfortunately, the boo Guidebook for B2B sales Philip Kotler, one of the fathers of modern marketing, and Waldemar Pfoertsch do not push the branding envelope in this book, but it is nevertheless a useful text on B2B branding — and in fact on branding in general. Feb 03, Bryan added it.

As most of my career has been in managing B2B businesses, I decided to brush up a bit on how the academic perspective applies to this topic. There is nothing too earth shattering here, but it's not a bad read for someone in B2B marketing. Aug 16, Shubham rated it liked it Recommends it for: Salman Khan rated it really liked it Jul 04, Simone Chiovitti rated it really liked it Dec 20, Ahmed rated it liked it Jan 21, Robert Mensah rated it liked it May 16, Tiago Mesquita rated it liked it Apr 21, Bella rated it liked it May 23, Michael added it May 25, John rated it really liked it Sep 03, Adimarsunu rated it did not like it Aug 13, Ahmed Atef rated it really liked it Feb 26, Luu Acs rated it it was amazing Nov 04, Minh rated it really liked it Dec 28, Burcu rated it it was amazing Jun 19, Craig M Stearns rated it really liked it Oct 17, Sahil rated it really liked it May 03, Simmy Jain rated it liked it Sep 05, Juan Carlos rated it it was amazing Sep 27, Niyaj rated it really liked it Jan 29, Everes Oliveira rated it liked it Jul 23, Carl Baker rated it really liked it Apr 10, Mohsen rated it it was amazing Dec 22, Farren rated it it was amazing Apr 27, Maria rated it did not like it Mar 29, Devina rated it it was amazing Nov 28, Paula rated it really liked it Jan 03, Gilbert Ishuza rated it it was amazing May 17, Professor Kotler's book, Marketing Management, is the world's most widely used graduate level textbook in marketing.

His other textbooks include Principles of Marketing and management: An Introduction and they are also widely used around the world. Kotler developed new concepts in marketing including atmospherics, demarketing, megamarketing, turbomarketing and synchromarketing. He believes that mar Professor Kotler's book, Marketing Management, is the world's most widely used graduate level textbook in marketing. He believes that marketing theory needs to go beyond price theory and incorporate the dynamics of innovation, distribution and promotion systems into analyzing, explaining and predicting economic outcomes.

Kotler has worked for many large companies in the areas of marketing strategy, planning and organization, and international marketing. He presents seminars in major international cities and countries around the world on the latest marketing developments to companies and other organizations.

Branding has been the essential factor in the success of well-known consumer goods such as The promise behind the brand becomes the motivating force for all the activities of the company and its partners. . B2B Branding Dimensions. Buy B2B Brand Management: The Success Dimensions of Business Brands ed. by Philip Kotler, Waldemar Pfoertsch, I. Michi (ISBN: ).