Next, use Ahrefs to analyze your competitors to see where they are getting their backlinks. This is invaluable information you can use to steer your SEO strategy.
Moz Open Site Explorer is yet another backlink tool. You can schedule these reports to be sent out weekly, monthly, or quarterly, which can help to save you and your team time and money. Click here to request a quote for SEO services. Want More Online Marketing Tips? Loved your post Micheal.
All the basic tools in one place! As number of tools increases, do you think that they will become cheaper?
Yet with so many tools on the market, how do you know which to choose? Here is a roundup of the top 13 SEO tools for small businesses. This is a huge time saver! Ahrefs Understanding and effectively using backlinks is critical for SEO, and Ahrefs gives you a full suite of backlink tools. By Pete Kennedy September 19th, Categories: The Power of Press Releases. Nikolay Stoyanov April 29, at 7: Is SEO conversion rate optimization and analytics? Is SEO ensuring you present a highly positive and credible image to potential customers?
Is SEO mobile optimization? The answer to all of these is yes. SEO is a complex, layered discipline. For your small business to truly succeed in this search landscape, you must do everything in your power to be the best result. Whatever your prospective customers need to make a decision, be driven to provide it.
This has the benefit of helping you convert more clicks to customers as well, so this is a sensible all-around approach. SEO can be complicated.
So understanding your current situation and marketplace is key to making the right decisions. And fortunately, for smaller businesses we can often strip away much of the complexity, and the conversation ends up being about content, links and website design. Search engines are a key way in which we all now look for products and services. So, in the majority of cases, search is a great way to get in front of potential customers. This is not to say that it is the right marketing approach for every business at any given time.
So, while organic search visibility is always desirable, it should not be relied upon solely, especially if you need results fast and have a long way to go. Generally, some form of SEO is certainly a good fit for most businesses, but the real question here is whether SEO is a good fit for your requirements right now. Consider your budget, speed and starting position to determine when this valuable tactic should be introduced. PPC delivers quick results at a cost, and when your organic visibility builds, you can look at dialing back on your paid search marketing.
So, you may not rank quickly with SEO, but the sooner you start investing in your SEO strategy, the sooner you can benefit from this highly popular marketing channel.
This is tough and does require some groundwork on your part. Who is the owner of the business? Who are the SEO consultants? Are they known and respected in the industry? The following questions can provide a good starting point to generate a discussion with potential SEO companies.
This ultimate guide covers small business SEO. Want your site to rank high in the local search results? Read about it here!. You are starting a business and have a checklist of the things you need to get your business going. You have the idea for a product or service.
Certainly, understanding these questions and potential answers make you a more educated buyer and as such will help ensure your SEO company becomes a secret weapon rather than a wooden leg! This is purposely an open question. You are trying to get a feel for the strategy that the SEO company will follow. We would like to see mention of technical audits and fixes, on-page optimization, local SEO, page speed optimization, mobile optimization, content optimization, keyword research and most likely some form of link and authority building.
SEO has many moving parts. Many smaller agencies focus only on small parts, so ask the question to be sure this agency is a good fit for your requirements. This is an important question. We are looking for an understanding of how the web and page rank works.
We want natural links. Typically, we would want to see some form of content created or promoted to build links to a content piece. Some form of guest posts for exposure.
Possibly some digital PR. We really want to ask the company if all links will comply with what Google considers acceptable i. Again, this shows you are an informed buyer, and many a low-quality company will run a mile when you ask this question which is exactly what you want. It is always good to get some examples of similar companies that the business has helped.
You want an example of how the provider took someone ideally in a similar industry from the position you are in now to a position of strength. You want to know which metrics the company will use to track success.
If there are contracts, then you want a get-out clause after three months, when you will have a better measure of the company. The quality of reporting will depend on the budget to some extent, but you will be wanting reports on the visibility of tracked keywords, improvements in results for tracked keywords, work completed including all links and work planned for next month. Here we want to know what will be reviewed, and when.
After six months with a good provider, you will likely be in a far improved position. Hence, you want to know how the strategy will change.