Punching In: On the Frontlines of the New Brand Cultu


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Dec 01, Helen rated it really liked it Recommends it for: But Holden Caulfield Frankel is not, and given that his incomplete sketch of the Apple store felt rushed and vague, it was hard to take such opinions too seriously. He went into these jobs with an open mind and tried to give each job a chance. The author is a journalist and he decided to go "undercover" at various companies to see how they attempt to bring their employees into their corporate cultures. HarperCollins Publishers Bolero Ozon.

Alex Frankel decided to spend a couple of years trying different "low-level" jobs that interested him. He went into these jobs with an open mind and tried to give each job a chance.

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Frankel was interested in how various companies trained their employees for the job and how effective the training was. He was surprised to found out the differences between the jobs.

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For example, even though the UPS delivery job was physically exhausting, he grew to admire the company and how efficiently it was run. Folding jeans at Gap, however, was mind-numbing and apparently counter-productive. At Starbucks, it was difficult to remember all the different ways that drinks could be made. At Enterprise, the job was not really about renting cars, but about persuading customers to buy "extras".

What I like best about this book is that Frankel did not come in with too many pre-conceived notions about what each job would entail.

He came in with a positive attitude instead of coming in with a negative mind-set. Punching In is a fascinating look at how companies choose and train their employees.

It is highly recommended. One person found this helpful 2 people found this helpful. After I finished this book, I sat down and thought about all the companies I have worked for over the years. The number was rather daunting, including jobs in college and in high school. After I figured out who I had worked for, I looked at which companies I had enjoyed working for and which I had found boring and dull. After thinking for a while, I realized that the author had hit the nail on the head perfectly with his assertion that there are employees for every company, but not every company is for all employees.

Alex Frankel|Undercover Marketer #3

While reading the book, it quickly became apparent that there are many companies that want bodies to fill space and do menial tasks, while there are some companies who are looking for intelligent people to think and be individuals, even in the front line of retail. The authors take on what each company wanted and how they tried to get an employee to that point was fascinating. I enjoyed the inside look at the companies, and I can say that I will not look at some of these companies in the same light ever again. Alex Frankel states very early in Punching In that his purpose for writing the book was to explore companies with strong corporate cultures, and the effect those corporate cultures had on front-line employees.

He also touches on that culture's impact on both management and employees within those companies. But, the lasting image that the reader takes away from the book is the effect that these companies and their cultures had on Alex Frankel. Frankel isn't shy about describing his feelings while working at these companies, and the eventual insights he made about his personality. As a result, the reader ends up finding out more about Frankel than they do about corporate culture. The reader is left with the impression that Frankel worked for four to six weeks at each job.

If that's true, then perhaps that wasn't enough time for him to really evaluate what impact a particular company's corporate culture had on its employees. Thus, while the book is concisely written and contains some interesting anecdotes, it doesn't deliver what it sets out to deliver.

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Along the way Frankel pauses long enough to wonder why he is so often immune to corporate attempts to win employees over. In this lively and entertaining narrative, Frankel takes readers on a personal journey into the land of front-line employees to discover why some workers are so eager to drink the corporate Kool-Aid and which companies know how to serve it up best.

In this book, the author recounts his experiences as an "undercover" front-line employee. Basically, he decided to work in some of America's most well-known and loved corporations to see what life is Business Lesson 1 A great advertising campaign can inspire employees far more than an internal memo ever could. Frankel illustrates this with how the UPS branding campaign has impacted the employee culture at the company.

Punching In: The Unauthorized Adventures of a Front-Line Employee

I also know from experience when front-line employees see or hear an ad campaign from the company they work for, they feel a sense of pride along with a motivation adrenaline rush. And for an upstart company, when front-line employees see they are advertising, they feel more secure about the company they have chosen to work for. I felt a slight, almost magnetic tug when I walked by a coworker similarly dressed, even if we had never met. Many times the uniform of front-line employees is an afterthought for businesses.

A uniform has the potential to jazz-up the spirits of employees or deflate them.

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Punching In: On the Frontlines of the New Brand Cultu and millions of other books .. is the effect that these companies and their cultures had on Alex Frankel. Punching In: On the Frontlines of the New Brand Cultu He has written about business culture and adventure for Wired, Fast Company, The.

Make them look good so employees can feel good when they put on their workday uniform. The Container Store self-selects its employees. He failed to impress the hiring managers at the Container Store because it was obvious he lacked a passion for organizing stuff.